The Transformative Twenties delves into the death of purpose, the rise of selfishness and the push towards a solitary sensuality that borders on the narcissistic. This new decade will unleash...Read more
From the transformative to the transient:the shape of future materials From fabrics that generate power through motion to food packaging that understands its contents, the materials of tomorrow will be...Read more
Increase your media impact with our new bundle, Media Futures, featuring The Betterverse, Meta-tainment Futures and Alternet Economies, bringing together the key trends and insights your business needs to succeed...Read more
Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least. But as our new Meta-tainment Futures report indicates, the reality, as always,...Read more
Our Neo-collectivism report shows that community is a more valuable resource than ever. It unveils the consumer behaviours and trends shaping the future of care, commerce and community. We also...Read more
Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world. Now, our identities are sliding...Read more
The digital-native members of Gen Viz are constantly connected – plugged into multiple browsers not to hide from reality, but to create it anew. Deeply averse to being marketed at,...Read more
Overview Our annual report on The New Consumer is your definitive guide to future-proofing your brand to meet the demands of the next generation. With today’s teenagers increasingly embracing authenticity...Read more