Alongside rising trends for food and drink, the full 47-page report features our latest sector macrotrend, Adaptive Appetites, exploring how brands and consumers alike are adapting to difficult circumstances and embracing innovation as we move into the mid-2020s.
The report breaks down key drivers shaping the food and drinks market and consumer mindsets, presenting practical insights with a host of new case studies, before extrapolating findings into the 2030s in the foresight section.
The report breaks down food and drink analysis across key markets, case studies and consumer insights, combined to help you understand and grasp business success in the decade ahead.
