The Pre-Teen Consumer

Now that the first generation of digital natives has come of age – and the hauling, hacking, skittering and multi-screening habits we predicted in Generation D have gone mainstream, in...Read more

The New Male Consumer

Never have people been less sure of what it is that makes a man. The ability to be a breadwinner has vanished with the economic squeeze, and early 21st-century machismo...Read more

The New Female Consumer

She’s Millennial. Educated. Affluent. Confident. Optimistic. And Sorted. She will rise to the top of her company or start her own. She embraces community – online and offline. With her...Read more

The Sharded Self

As we pin, post and preen our way to an ideal identity online, many of us are learning to create, promote and actively enjoy being multiple personalities with looks, faces,...Read more

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries? Seven years on from the start of the global financial...Read more

Whole-system Thinking

As the boundaries between modern society and nature begin to blur, consumerism is becoming more integrated with our living world. As this shift unfolds in the decades to come, brands...Read more

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and the most efficient...Read more

Placemaking Summit

Our Placemaking Summit presentation examines the importance of physical space in the digital age, from revolutionary retail concepts to locally embedded businesses.  Instead of dissolving into the digital ether, creating...Read more

Gen Viz

Nobel Prize winner and women’s rights activist Malala Yousafzai stood up to the Taliban at the age of 11. Logan LaPlante presented a TED talk on hacking the education system...Read more

Workplace Summit

Our Workplace Summit presentation examines the consumer trends that are transforming business environments. These dramatic shifts are being driven by members of Generation D who are about to enter the...Read more

The E-motional Economy

Consumers are becoming obsessed with how everything makes them feel. From tracking their steps to monitoring their mindfulness, people have raised their personal awareness across all areas of their lives....Read more

Backlash Brands

Is the customer always right? It’s an adage that is more than 100 years old, with forefathers of customer service such as Harry Selfridge and César Ritz each using variations...Read more

Luxury Futures

  Our presentation on the global luxury sector combines detailed market analysis with a timely reconceptualisation of the very notion of luxury. The decade we call the Turbulent Teens has...Read more

Future Forecast 2018

40 cultural shifts that will define the coming year   Overview This time last year, we predicted that the conversation about sensitive skin would be louder, that Post-pharmacy Brands would...Read more

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