Branded Cities Report
Can We Avoid an Urban Dystopia? With two-thirds of humanity predicted to be living in urban environments by 2050, cities need to be able to sustain the growing demands on...Read more
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Sustainability Futures Report 2017
Genuinely sustainable strategies for success in the long term Overview With governments failing to tackle the challenges of sustainability, consumers are increasingly looking to the corporate world for answers....Read more
The Future of Service 2017 Report
Genuinely sustainable strategies for success in the long term Overview New thinking is urgently required as today’s on-demand culture continues to redefine everyday expectations. How can brands create meaning...Read more
Retail Futures Report 2018: Storefront Salvation
Transform your relationship with your customers in-store and deliver Return on Inspiration Overview Is the much-feared Armageddon for physical retail real? For all the stores and malls that are closing,...Read more
The Trends of the Trends
Our AI powered analysis of all the major 2018 trend reports Overview With so much information being exchanged, it’s now more important than ever for businesses to navigate through...Read more
Trend Briefing 2018 Videos
We are living at a time of upheaval when we question everything from who our moral leaders are to whether we should let technology rule society. At our recent Trend...Read more
New Masculinity Report
In the wake of the #metoo movement, it’s clear that today’s mainstream perception of masculinity is broken. But many brands are perpetuating old stereotypes that fail to chime with changing...Read more
Health & Wellness Futures Report
Individuals are using fitness trackers and instantaneous online advice to take control of their own health. As this fuels a move away from the traditional doctor-patient relationship, wellness brands are...Read more
Beauty Futures 2018 Report
Overview It is said that beauty is in the eye of the beholder. But as beauty brands increasingly embed technology into their offering, the beholder is often a machine-learning algorithm....Read more
Material Futures Report
From the transformative to the transient:the shape of future materials From fabrics that generate power through motion to food packaging that understands its contents, the materials of tomorrow will be...Read more
Luxury & Hospitality Futures 2018 Report
Overview A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. Now high-end brands must adapt to a new world view, creating products and services that are...Read more
Fashion Futures Report 2018
Clothing has always been grounded in the physical world. It is meant to be worn on the body, seen and touched. The fashion industry remains wedded to tactility and...Read more
Youth Futures Report 2018
Teens are in a state of flux like never before. Bombarded by distractions and dissatisfied with the world they have inherited, their tolerance of society’s failures is wearing thin. But...Read more
Food & Drink Futures Report 2018
Food & Drink Futures 2018 Our Food and Drink Futures Report examines both the macro shifts around this looming uncertainty, and more micro, emerging food and drink trends that reflect...Read more