Reports

Market sector updates, forecasts, category futures – the reports, white papers and insights that our editors, analysts and researchers have developed to make your brand smarter and your business even more agile and future-facing.

Meta-tainment Futures Report

Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least.  But as our new Meta-tainment Futures report indicates, the reality, as always,...Read more

Future Forecast 2022 Report

In 2022, we welcome The Great Re-engagement, a time when humans will reconnect consciously, purposefully and rationally with the world around them. The past year has ushered in The Great...Read more

Luxury & Hospitality Futures 2021 Report

The Luxury sector is demonstrating impressive elasticity not only in weathering the global pandemic but also in responding to wider social and cultural events, with brands and organisations addressing everything...Read more

Innovation Debrief 2021 Report

As communities begin to rebuild, 2021 is fast becoming the foundation for a new era of innovation. In last year’s Innovation Debrief, we explored ways in which brands and citizens reacted...Read more

Sustainability Futures 2021 Report

Sustainability as a one-solution label has been co-opted, but its definition still rings true for what humans are trying to achieve: the ability to maintain an ecological balance. To make...Read more

Regenizens Consumer Report

Meet the community- focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative and ethical - we call them Regenizens. Amid environmental...Read more

Retail Futures Report 2021

Accelerating e-commerce and demands for expedited delivery are forcing a new retail framework that puts eco- conscious practices at the centre of brands’ operations.   *This is a downloadable PDF report....Read more

Equilibrium Cities On-demand Collection

The pandemic has sapped the energy of urban life. Revealing stark inequalities between global citizens, Covid-19 is exposing issues with urban safety, public services and access to green spaces in...Read more

Elastic Brands On-demand Collection

Forget advertising campaigns and branded content. As the power dynamic shifts between brands and consumers, all eyes are on the inner workings of your business – and how seamlessly it...Read more