Reports
Market sector updates, forecasts, category futures – the reports, white papers and insights that our editors, analysts and researchers have developed to make your brand smarter and your business even more agile and future-facing.
Tribes: Life-long Learners Report
Tribes: Ascetic Luxurians Report
Tribes: The Luxury Collection Report
Beauty, Health & Wellness Futures Report 2020
This report is your guide to the new beauty and wellness opportunities to be found inside the home, in the digital realm and in modified bricks-and-mortar spaces. Alongside key trends,...Read more
Experience 2030 Report : Enlightened States
What will the experience economy of tomorrow look like? Consumers are tiring of photogenic pop-ups, immersive events and mass tourism as a form of social currency. In the next decade...Read more
Brand 2030 Report : Post-purpose Brands
Can purpose be transformed into impact? Brands are on the brink of a post-purpose era as consumers challenge hypocrisies in messaging, product and brand behaviour. At the same time, a...Read more
Consumer 2030 Report : Pleasure Revolution
How will we break free from the cult of optimisation? Facing a medley of expectations, consumers are realising that the self-actualising activities they have bought into are mentally and physically...Read more
Macrotrends 2020 Collection : The Transformative Twenties
The Transformative Twenties delves into the death of purpose, the rise of selfishness and the push towards a solitary sensuality that borders on the narcissistic. This new decade will unleash...Read more
Future Forecast 2020 Report
Are you ready for 2020? Read more
Food & Drink Futures Report 2019
Food & Drink Futures 2019 As the relationship between our eco-systems and our diets becomes more holistic, concerns such as sustainability, biodiversity and regenerative agriculture are challenging brands to rethink...Read more
Youth Futures Report 2019
Overview Who are today’s teenagers? As we edge closer to a new decade, brands that wish to be part of Generation Z’s intimate networks must re-evaluate what identity means in...Read more
Beauty Futures Report 2019
Overview The beauty and wellness industry is moving beyond an individualistic mindset as curious consumers choose to educate themselves about the benefits of particular ingredients and the effect they have...Read more
Luxury & Hospitality Futures Report 2019
Overview Where will luxury thrive in the decade ahead? As hyper-connectivity makes new experiences and cultures even easier to access for high-net-worth individuals (HNWIs), luxury brands and hospitality pioneers will...Read more