Material Futures Report
From the transformative to the transient:the shape of future materials From fabrics that generate power through motion to food packaging that understands its contents, the materials of tomorrow will be...Read more
Reports
Market sector updates, forecasts, category futures – the reports, white papers and insights that our editors, analysts and researchers have developed to make your brand smarter and your business even more agile and future-facing.
Beauty Futures 2018 Report
Overview It is said that beauty is in the eye of the beholder. But as beauty brands increasingly embed technology into their offering, the beholder is often a machine-learning algorithm....Read more
Health & Wellness Futures Report
Individuals are using fitness trackers and instantaneous online advice to take control of their own health. As this fuels a move away from the traditional doctor-patient relationship, wellness brands are...Read more
New Masculinity Report
In the wake of the #metoo movement, it’s clear that today’s mainstream perception of masculinity is broken. But many brands are perpetuating old stereotypes that fail to chime with changing...Read more
The Trends of the Trends
Our AI powered analysis of all the major 2018 trend reports Overview With so much information being exchanged, it’s now more important than ever for businesses to navigate through...Read more
Retail Futures Report 2018: Storefront Salvation
Transform your relationship with your customers in-store and deliver Return on Inspiration Overview Is the much-feared Armageddon for physical retail real? For all the stores and malls that are closing,...Read more
The Future of Service 2017 Report
Genuinely sustainable strategies for success in the long term Overview New thinking is urgently required as today’s on-demand culture continues to redefine everyday expectations. How can brands create meaning...Read more
Sustainability Futures Report 2017
Genuinely sustainable strategies for success in the long term Overview With governments failing to tackle the challenges of sustainability, consumers are increasingly looking to the corporate world for answers....Read more
Branded Cities Report
Can We Avoid an Urban Dystopia? With two-thirds of humanity predicted to be living in urban environments by 2050, cities need to be able to sustain the growing demands on...Read more
Future Forecast 2018
40 cultural shifts that will define the coming year Overview This time last year, we predicted that the conversation about sensitive skin would be louder, that Post-pharmacy Brands would...Read more
Food & Drink Futures Report 2017
Overview Across the globe, appetites are changing. Conscious consumers’ mission to optimise their health now extends beyond their own wellbeing to that of the planet and wider community. Brands looking...Read more
Fashion Futures 2017
From poor working practices to the painfully slow adoption of AI, the fashion industry is reaching a tipping point. Brands in the sector will increasingly need to look beyond its...Read more
The Future of Service Report 2017
From New Intimacy Offers to Sharing Economy Tactics, get to know the trends that will shape the lifestyle industries. Overview New thinking is urgently required as today’s on-demand culture continues...Read more
Female Futures 2017
Female Futures is an in-depth look at the current landscape of female entrepreneurialism and highlights an emerging attitude driven by members of Generation Z, who are ditching a broken system...Read more